MAGAZINERADIOSHOP
LOG INSUBSCRIBE
2017-08-29
Written by Sofia Ramirez
Clement Cases has designed a new typeface that combines unique character traits with functional legibility. This innovative design aims to cater to the diverse needs of graphic designers, ensuring harmonious collaboration between aesthetics and usability.
Clement Cases' latest venture into the world of typography marks a significant milestone in his design career. The London-based designer's new typeface embodies both eclecticism and legibility, making it an intriguing addition to the ever-evolving landscape of modern fonts. Cases' inspiration for this project is deeply rooted in his appreciation for the arts and the unique moments that unfold around him in the city.
Clement Cases' love affair with design began over 15 years ago, sparked by a simple spray paint can and an unbridled desire to experiment with letters. As he delved deeper into the world of graffiti, he was drawn to its complex nature – a blend of artistry, rebellion, and self-expression. The intricate dance of colors, shapes, and textures that defined this urban art form captivated Cases' imagination, setting him on a path to explore the intersection of creativity and design.
As Cases continued to hone his craft, he began to notice the ways in which typography could be used to convey meaning and emotion. He started to see the potential for typefaces to evoke feelings and create moods, rather than simply conveying information. This epiphany marked a turning point in his journey as a designer, leading him to explore new avenues of creative expression. Cases' ultimate goal was to develop a typeface that would not only be aesthetically pleasing but also meaningful – one that would resonate with designers and artists alike.
When designing his new typeface, Clement Cases aimed to create something uniquely familiar yet still novel. He spent countless hours observing the world around him, taking note of the subtle details that make a place feel 'home'. From the intricate patterns on ancient buildings to the colorful murals that cover city walls, Cases drew inspiration from these sources. His goal was to capture the essence of the urban experience – its textures, colors, and rhythms – and distill it into a typeface that would be instantly recognizable yet still open to interpretation.
The development of this typeface was not a solo endeavor but rather a collaborative effort involving designers from various disciplines. Cases' commitment to innovation and creativity drove the project forward, as he sought input from fellow artists and typographers. The result is a typeface that balances the unexpected with the expected – an intriguing blend of contrasts that will undoubtedly capture the attention of design enthusiasts worldwide.
The tone for Clement Cases' new typeface is set by its name alone: 'Unseen'. This nomenclature reflects the very essence of the font itself – a subtle yet unmistakable presence that lingers just beneath the surface. The Unseen typeface promises to be an experience as much as it will be a tool, inviting designers and artists to explore new possibilities in their work.
In design, finding balance between aesthetics and functionality is often cited as the holy grail of creative endeavors. Clement Cases' approach embodies this principle perfectly – a synthesis of the organic and the calculated that yields something greater than the sum of its parts. The Unseen typeface stands as testament to this philosophy, offering a visually striking solution to those seeking to elevate their work.
For Clement Cases, design is not merely an exercise in technical proficiency but a means of communicating emotions and ideas. His new typeface, 'Unseen', embodies this perspective, promising to spark the imagination and inspire creativity in all who encounter it. By creating something uniquely familiar yet still novel, Cases reminds us that good design can be both functional and beautiful – a powerful assertion of the potential for art to shape our world.
As Clement Cases embarks on this next chapter in his design journey, he invites fellow artists, designers, and enthusiasts to join him. The Unseen typeface marks an exciting development in the evolution of modern typography, an innovative synthesis of creativity and practicality that promises to inspire new possibilities for those who dare to dream.
Clement Cases' latest project represents a culmination of his extensive design experience – a testament to his ongoing quest to push the boundaries of what is possible. The Unseen typeface stands as a shining example of this endeavor, an innovative synthesis of creativity and practicality that promises to captivate designers and artists worldwide.