Reimagining the Legacy of Ubisoft's Flagship Game, Anno

Ubisoft's beloved city-building game series is about to take on an exciting new chapter. In collaboration with global brand consultancy Wolff Olins and creative agency Wieden+Kennedy, the renowned video game publisher has embarked on its first major rebranding since the inception of the franchise. This bold move marks a significant turning point in the evolution of Anno, allowing the series to refresh its identity while remaining true to its core values.

At the heart of this rebrand lies Wolff Olins' unique approach to crafting a new visual language for Ubisoft's flagship game. Drawing inspiration from raw materials and ancient crafts, the creative team has set out to build an authentic narrative around Anno 117: Pax Romana, the latest installment scheduled for release next year. By infusing the series with a renewed sense of history and culture, Wolff Olins aims to resonate with players on a deeper level.

As the rebrand takes shape, Ubisoft fans are eagerly anticipating the full reveal. With its rich heritage and deep-rooted core values now elevated through an innovative new identity, Anno 117: Pax Romana promises to be an unforgettable gaming experience that honors the legacy of this iconic franchise. The future is bright for Anno, as it embarks on a journey to captivate players around the world with its reinvigorated charm and fresh perspective.

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