MAGAZINERADIOSHOP
LOG INSUBSCRIBE
2019-06-04
Written by Michael Reyes
Studio Herrström's latest project revisits the iconic style of Elvis Presley through a fresh typographic lens. Inspired by the King's signature typography, the design studio has crafted an identity that blends retro flair with modern sophistication.
The iconic music legend, Elvis Presley, has been a cultural phenomenon for over six decades. With his unique blend of rockabilly, gospel, and rhythm & blues styles, he left an indelible mark on the music world. In recent years, a new generation of fans has discovered the King's music, leading to a renewed interest in his brand and legacy. To re-energise this iconic identity, Sony Music Entertainment turned to Studio Herrström, a renowned design studio with a deep understanding of Elvis' typographic history.
Studio Herrström delved into Elvis' extensive archive of outfits and imagery to craft a new identity that would do justice to his legacy. The brand's designers carefully studied the King's typography, from his early days as a young artist in Sun Records to his later years as a global superstar. They examined the various fonts, logos, and graphics used throughout his career, looking for inspiration and guidance on how to create an identity that would resonate with both new and old fans.
In keeping with Elvis' music-driven persona, Studio Herrström opted for a design approach that allowed the King's tunes to take center stage. Rather than introducing a completely new brand, they built upon existing visual elements and imagery that already resonated with audiences worldwide. This thoughtful approach ensured that the new identity would feel authentic and true to Elvis' spirit.
The result is an identity that strikes a perfect balance between heritage and modernity. The brand's logo features a stylised 'ELVIS' monogram, paying homage to the King's iconic typography from the 1950s and 60s. However, this classic design has been updated with a sleek, contemporary twist, making it feel fresh and relevant for the 2020s. The colour palette is bold and vibrant, reflecting Elvis' energy and charisma on stage.
In keeping with Elvis' legendary phrase, "Let the music do the talking," Studio Herrström has ensured that the new identity allows the King's music to take center stage. The brand's website, social media channels, and marketing materials all feature vibrant imagery and graphics that showcase Elvis' incredible talent. By focusing on the music, rather than just the artist himself, the brand aims to create a more inclusive and engaging experience for fans worldwide.
As the new identity takes shape, Elvis fans can look forward to an exciting era of creative expression and innovation. With Studio Herrström at the helm, the King's legacy is set to continue evolving in ways both unexpected and exhilarating. Whether it's through collaborations with emerging artists or immersive live experiences, this new identity will undoubtedly help to introduce Elvis' music to a wider audience and cement his status as one of the greatest entertainers of all time.
In conclusion, Studio Herrström's re-imagined identity for Elvis Presley is a triumph of design and creativity. By drawing on the King's extensive archive of outfits and imagery, while allowing his music to take center stage, this new identity has captured the essence of Elvis' timeless appeal. As fans around the world eagerly await the brand's next move, one thing is clear: long live the King indeed.
Elvis Presley's legacy continues to inspire and influence artists across multiple genres. His impact on popular culture extends beyond music, with his style and charisma influencing everything from fashion to film. The new identity is a testament to this enduring power, ensuring that Elvis' message of love, acceptance, and self-expression remains relevant for generations to come.
The King's status as a cultural icon cannot be overstated. He has left an indelible mark on the music world, while also inspiring countless fans with his boundless energy and charisma. As we look back on Elvis' remarkable career, it is clear that his influence extends far beyond the realm of music. His legacy is a powerful reminder of the transformative power of art to bring people together and transcend borders.
For long-time fans, the new identity offers a fresh perspective on the King's legend, while also providing an exciting opportunity to experience his music in new and innovative ways. Whether it's through immersive live experiences or exclusive content, this new era promises to deliver something truly special. As we move forward into this bright new chapter, one thing is certain: Elvis fans will continue to celebrate their love for the King with passion and enthusiasm.
At the heart of Studio Herrström's re-imagined identity lies a deep commitment to preserving Elvis' legacy. The brand has worked closely with the Elvis Presley Estate to ensure that every aspect of this new identity honors the King's spirit and creative vision. This commitment is reflected in every detail, from the design aesthetic to the marketing strategies, all of which are designed to engage fans worldwide.
As we look ahead into this exciting new era for Elvis Presley, one question on everyone's mind is: what's next? Will there be new music releases? Innovative live experiences? Exciting collaborations with emerging artists? Whatever the future holds, one thing is certain – Studio Herrström's re-imagined identity has set the stage for a bright and unforgettable journey.
In conclusion, Studio Herrström's re-imagined identity for Elvis Presley marks an exciting new chapter in the King's legacy. By drawing on his extensive archive of outfits and imagery, while allowing his music to take center stage, this new identity has captured the essence of Elvis' timeless appeal. As fans around the world eagerly await the brand's next move, one thing is clear: long live the King indeed.
As we celebrate this remarkable legacy, it is clear that Elvis Presley continues to inspire new generations of artists and fans worldwide. His music, style, and charisma have left an indelible mark on popular culture, ensuring his status as one of the greatest entertainers of all time. This re-imagined identity is a testament to the enduring power of his message – a powerful reminder that love, acceptance, and self-expression can bring people together and transcend borders.
Elvis Presley's enduring appeal lies in his ability to connect with audiences on a deep and emotional level. His music has the power to evoke memories, emotions, and experiences that are both personal and universal. Whether you're a lifelong fan or just discovering the King's music for the first time, there's no denying the impact he had on our culture.
As we embark on this exciting new journey with Studio Herrström, one thing is certain – Elvis Presley fans will continue to celebrate their love for the King with passion and enthusiasm. With a renewed commitment to preserving his legacy, the brand promises to deliver something truly special over the coming months and years.
In the world of music, few artists have left an indelible mark like Elvis Presley. His legacy is a testament to his incredible talent, charisma, and creative vision. The re-imagined identity marks an exciting new chapter in this remarkable journey, one that promises to deliver unforgettable experiences and innovative storytelling. Join us on this bright and exciting journey as we celebrate the King's enduring appeal and explore the endless possibilities of this legendary legacy.