
2018-12-05
Written by Dylan Hayes
The popular self-care platform Gurls Talk has unveiled a revamped brand identity, one that amplifies its mission to promote mental health and wellbeing among young women. The updated logo and color palette aim to evoke feelings of empowerment and connection, as the company continues to provide a safe space for users to discuss their experiences and emotions.
Rebirth of a Movement: Gurls Talk Embarks on New Chapter with Refreshing Rebrand
Gurls Talk is poised to take its commitment to mental health and wellbeing to new heights with a rebrand that not only reflects the organisation's decade-long dedication but also ushers in a fresh era of hope and positivity. Mestiza Estudio, a renowned cross-disciplinary studio behind some of the most innovative branding projects today, has been entrusted with the task of revitalising Gurls Talk's visual identity.
The result is nothing short of stunning – a calligraphic wordmark that pays homage to the carefree doodles of adolescence, now refined into a sophisticated yet approachable design language. This new aesthetic seamlessly extends beyond the organisation's website, permeating its merchandise and promotional materials with an infectious energy that is sure to captivate audiences worldwide. At the heart of Mestiza Estudio's vision lies a deep understanding of Gurls Talk's mission and values, as well as the community it serves.
As Gurls Talk embarks on this new chapter, one thing is certain – the organisation remains steadfast in its pursuit of fostering an environment where individuals can freely express themselves and find support. With Mestiza Estudio's rebranding, Gurls Talk will undoubtedly continue to inspire and empower a generation of young women who crave connection, authenticity, and unapologetic self-expression. As Adwoa Aboah, the founder of Gurls Talk, would say – "This new chapter marks an exciting journey forward for our organisation, one that is built upon a foundation of love, acceptance, and inclusivity."