Hato Revamps Capture One Brand with Innovative Typeface Inspired by Lenses New Motion Design by Connor Campbell Studio Captures the Essence of Focusing, Zooming, and Bulk Image Imports

Hato has given the photography brand Capture One a fresh new look, shifting its focus from technology to community. With this rebranding effort, Hato aims to connect photographers worldwide through their shared passion for capturing life's precious moments. At the heart of this transformation is a custom-designed typeface that pays homage to the world of lenses.

The new typeface is an elegant and sophisticated representation of the brand's visual identity. Its unique design elements are inspired by the curves and lines found in different types of lenses, from wide-angle to telephoto. This attention to detail reflects Capture One's commitment to helping photographers see their work in a new light. By incorporating this custom typeface into its branding, Hato is sending a clear message that photography is not just about technology, but also about artistry and expression.

As part of the rebranding effort, Connor Campbell Studio has created a stunning new motion design that mirrors the actions of focusing, zooming, and bulk image imports. This captivating animation sequence brings to life the everyday experiences of photographers, making the software feel more like an extension of their own creative process. With this renewed focus on community and artistic expression, Capture One is poised to become a go-to platform for photographers seeking inspiration, connection, and growth.

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