MAGAZINERADIOSHOP
LOG INSUBSCRIBE
2024-10-12
Written by Jason Moody
The iconic British band Field Day has unveiled its 2023 lineup, featuring a unique twist on its usual format. The event's visual identity now includes a charming cast of ceramic Londoners, which will be showcased throughout the festival's branding and marketing materials.
The countdown to Field Day 2023 has begun, and the excitement is palpable. As one of the UK's most beloved music festivals, Field Day has always managed to balance its eclectic lineup with a strong sense of community and connection to its East London roots. This year, the festival's identity has taken a fascinating turn, courtesy of a collaboration between Field Day and Only Studio that brings us a cast of ceramic characters in all their eccentric glory.
The brainchild of ceramic artist Grace Wilson, these charming, handmade figurines are more than just whimsical decorations – they represent a bold statement of creative vision and attention to detail. With each character meticulously crafted by hand, Wilson's creations exude a sense of personality and charm that is impossible to ignore. Take, for instance, the iconic "Londoner" in question: clad in a thick, woollen double-breasted coat, sporting a turtleneck sweater that seems to defy the very notion of a traditional English summer outfit. Pair this with a spotted red tie and suit combo that defies convention, and you have an image that is at once familiar and utterly unique.
The decision to feature these ceramic characters in Field Day's 2023 identity was a deliberate choice by both parties involved. According to Only Studio's founder, the team sought to create an aesthetic that would not only reflect the festival's East London heritage but also add a touch of playfulness and humor to the proceedings. "We wanted to tap into the quirky side of London," explains Only Studio's founder. "Field Day is all about embracing the eclectic and celebrating individuality – these ceramic characters embodied that spirit perfectly."
The ceramic crew, as they've come to be known, have been making waves across social media platforms, with fans and attendees alike marveling at their sheer charm and detail. From close-ups of the intricate textures on their coats to full-body shots showcasing their uniquely expressive faces, every aspect of these characters seems designed to captivate. Whether or not you're a die-hard Field Day fan or simply someone who appreciates good design, there's no denying that this crew has brought a welcome dose of whimsy and fun to the festival's branding.
But what does this collaboration say about the state of creativity in our times? In an age where brand identities often prioritize slick, high-fashion aesthetics over genuine personality, Field Day and Only Studio have opted for a refreshingly more human approach. By embracing the unique talents of ceramic artist Grace Wilson, they've tapped into something that feels almost old-fashioned – a deep connection to the artisanal process and the value placed on handmade craftsmanship.
Beyond the obvious visual appeal of these characters lies an important message about the power of creative collaboration and cross-disciplinary thinking. Field Day's decision to engage with Only Studio and Wilson's ceramic creations demonstrates a willingness to challenge convention and push boundaries in the pursuit of something new and innovative. Whether or not you're attending this year's festival remains to be seen, but one thing is certain: these ceramic Londoners have already made their mark on the wider cultural conversation.
As we look ahead to what promises to be another unforgettable Field Day event, it's clear that the festival's identity has undergone a significant transformation. Gone are the days of bland corporate branding and generic festival imagery – in its place lies a vibrant tapestry of creativity, personality, and most importantly, connection to the community at large.
Field Day 2023 is shaping up to be an unmissable experience, with music performances ranging from established acts to emerging talent, as well as an exciting array of food stalls, installations, and activities that are sure to delight even the most discerning festival-goers. As for our ceramic friends, they'll undoubtedly make appearances throughout the event, serving as a constant reminder of Field Day's commitment to individuality and creative expression.
As we wait with bated breath for the start of this year's festivities, one thing is certain: these ceramic Londoners have set a new standard for festival branding. Who knows what other unexpected surprises await us in the weeks ahead?