MAGAZINERADIOSHOP
LOG INSUBSCRIBE
2019-06-06
Written by Marcus Thompson
From the 1970s to the 1990s, Japan experienced a cultural and economic resurgence that transformed its approach to design, with a focus on functionality, simplicity, and innovative materials. This period saw iconic brands like Sharp, Sony, and Nintendo rise to prominence, shaping the country's visual identity as a hub for cutting-edge design.
Unveiling Japan's Forgotten Design Era: A Visual History
The latest publication from the esteemed Letterform Archive, a San Francisco-based institution dedicated to preserving and showcasing the world of visual culture, presents an in-depth examination of Japan's remarkable commercial design boom. This comprehensive work is the result of meticulous research by Professor Gennifer Weisenfeld, a leading expert in Japanese art, history, and visual culture.
The publication delves into the often-overlooked period of Japanese design history, where commercial art played a pivotal role in shaping the country's cultural identity. By compiling The Complete Commercial Artist (TCCA) compendium, the archive provides an unparalleled insight into this transformative era. The publication is a treasure trove of visual artifacts, meticulously curated to showcase the innovative and influential designs that defined Japan's commercial boom.
A Window into Japan's Design Heritage
Through its extensive collection of artworks, advertisements, and packaging, the publication offers a fascinating glimpse into Japan's design heritage. From the 1960s to the 1990s, this period saw an explosion of creative expression, as Japanese designers began to experiment with new forms, shapes, and materials. The archive's meticulous curation of these designs provides a unique opportunity for readers to appreciate the innovative spirit that characterized this era.
A Must-Visit for Design Enthusiasts
For design enthusiasts, collectors, and scholars alike, this publication is an absolute must-visit destination. The Letterform Archive has once again demonstrated its commitment to preserving and showcasing the world's most fascinating visual cultures. By shedding light on Japan's commercial design boom, the archive has provided a valuable window into the country's cultural history, revealing the profound impact that design has had on shaping Japanese identity.