MAGAZINERADIOSHOP
LOG INSUBSCRIBE
2017-05-06
Written by Lila Patel
The indie darkwave duo's latest project revisits the mystique of traditional medicine with a blend of electronic and organic elements. Kindred Black's music embodies an era when ancient remedies were intertwined with mystical practices, creating a captivating sonic experience.
Nod to Heritage: Kindred Black Embarks on New Chapter
Ania et Lucie's latest identity for Kindred Black is a masterful tribute to the timeless world of apothecary. The creative partnership behind the slow beauty brand has drawn inspiration from classic scripts, hand-addressed envelopes, and branded marks on the back of silver charms. This nostalgic aesthetic is reimagined in a modern context, reflecting the duo's signature attention to detail and narrative-driven approach.
As they mark their five-year anniversary, Ania Nowak and Lucie Gris of New York-based multidisciplinary creative studio Ania et Lucie continue to push the boundaries of thoughtful design. With a focus on storytelling and emotional resonance, the studio's work spans various fields, from branding and packaging to editorial and experiential design.
The new identity for Kindred Black is a testament to the duo's ability to distill complex narratives into elegant, evocative designs. By incorporating elements of the past, Ania et Lucie have crafted a visual language that feels both vintage and contemporary. This thoughtful approach is characteristic of the studio's work, which seeks to engage audiences on a deeper level through the power of storytelling and design.